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- Private Practice Pointers No. 18
Private Practice Pointers No. 18
Know and Sell
Nancy Zare, Ph.D.
August 07, 2024
Table of Contents
Super Lawyers Designation, Part II
by Marc Apple, Forward Push
Last week, we discussed Super Lawyers Designation, what it is, its benefits, and how to apply.
Today, we examine the selection process and answer frequently asked questions.
Criteria for Inclusion
Here’s a closer look at some of the criteria considered to be awarded a Super Lawyer designation:
Professional Achievements
To be listed as a Super Lawyer, attorneys must demonstrate significant professional achievements. This includes winning major cases, securing large settlements, and consistently delivering outstanding legal services.
Community Service
Another important factor that’s considered for inclusion is service to your community. Lawyers who engage in pro bono work, participate in community outreach, or contribute to the legal profession through mentoring and education are highly regarded.
Special Licenses or Certifications
Attorneys are awarded points for obtaining specialized certifications or licenses demonstrating expertise in a specific area of law. These credentials reflect a lawyer’s dedication to continuous learning and professional development, setting them apart from their peers.
Evaluation by a Blue Ribbon Panel
Candidates who pass the independent research phase move on to an evaluation by a blue ribbon panel. This panel comprises top-rated lawyers from each practice area who review and rate the candidates based on their professional expertise and achievements.
This phase of the evaluation process further refines the list, ensuring that only the most exceptional lawyers are considered for inclusion.
It’s Just The First Step
Being listed on Super Lawyers offers several benefits, including enhanced credibility, increased visibility, and valuable networking opportunities. The rigorous selection process ensures that only the best are included.
It can be worthwhile for lawyers and law firms who want to bolster their reputation and attract more clients. However, it should only be considered one part of a larger marketing strategy.
Whether you need search engine optimization, social media, a website refresh, or all the above, it’s worth consulting with a digital marketing agency that specializes in law firm marketing to assess your needs and plan a strategy for future growth.
FAQ About Super Lawyers
Is the Super Lawyers selection process biased?
The Super Lawyers selection process is designed to be as objective as possible. Their methodology ensures that selections are based on professional achievement and peer recognition rather than self-promotion or subjective opinions, thereby striving for an objective and credible assessment of top attorneys.
How often are Super Lawyers selected?
Super Lawyers are selected annually. Each year, the selection process starts over, allowing for the inclusion of new outstanding lawyers and ensuring that the list remains current and relevant.
Is there a fee to be listed on Super Lawyers?
There is no fee to be selected as a Super Lawyer. However, attorneys can purchase additional promotional opportunities, such as enhanced listings or advertising in Super Lawyers publications.
Can a lawyer be removed from the Super Lawyers list once selected?
Yes, if a lawyer no longer meets the high standards set by Super Lawyers, they can be removed from the list. The selection process is reviewed annually to ensure ongoing compliance.
What happens if a lawyer is not selected for Super Lawyers?
If an attorney doesn’t make the cut, they should still look for ways to improve in the various criteria used to select candidates. Lawyers can be nominated again since the selection process is conducted each year.
by Anna Cummiskey
You’ve built a great product or service. You’ve got a solid team. Now, how do you get the word out?
For many business owners, the answer lies in something they might overlook: social media.
If you think, “Social media is just for young people” or “I’m too busy to manage another thing,” it’s time to reconsider.
The truth is, social media is where your customers are spending their time. It’s a powerful tool for building brand awareness, connecting with your audience, and driving sales.
Think of social media as your business’s silent salesperson. It works tirelessly, 24/7, to reach potential customers and build relationships.
Create a Loyal Following
You can create a loyal following and generate leads by sharing engaging content, responding to comments and messages, and running targeted ads.
Investing time and resources into social media marketing is essential for staying relevant in today's digital age. Your competitors are likely already using it to their advantage. Ignoring this platform could mean missing out on valuable opportunities to grow your business.
Remember, social media isn’t just about posting pictures. It’s about building a community around your brand. Understanding your audience and providing valuable content can create a strong online presence that drives results.
So, if you’re ready to take your business to the next level, it’s time to embrace the power of social media. It might feel like a big investment, but the potential return is even bigger.
Ready to turn your social media into a profit center?
Society Social helps businesses creatively tell their story with data-driven results. We customize our strategies to your specific goals, whether it’s boosting brand awareness or increasing sales.
Let’s chat about your business goals. Contact us today for a free consultation.
Anna Cummiskey
Anna Cummiskey is a seasoned social media strategist and the visionary behind Society Social, a leading South Florida-based social media management agency. With a keen eye for storytelling and a deep understanding of data-driven marketing, she transformed her passion into a thriving business.
Leveraging her background in luxury hospitality operations and a Bachelor's degree from Niagara University, Anna has crafted a unique approach to building online communities for diverse clients, from real estate to luxury brands. Her ability to infuse the vibrant South Florida lifestyle into compelling brand narratives has proven to be a winning formula.
Know and Sell: Sales and Messaging
by Nancy Zare, Ph.D.
The Continuum.
Have you ever thought about how marketing and sales are like a seamless continuum?
The journey flows naturally toward generating new clients.
It starts with knowing your ideal audience and your offer. Then, you shape your message accordingly.
Now, you move into effective sales conversations. You use your prospects’ words to tailor what you say to fit their needs.
The loop circles back, and you refine your message.
Big Announcement.
I’m thrilled to announce that Hersh Rephun, The MESSAGE Therapist, and Nancy Zare, The Sales Whisperer, have created KNOW AND SELL INSIDERS!
What is Know and Sell Insiders?
This exclusive community offers you continuous access to expert guidance on sales and messaging—individually or together.
As an Insider, you'll gain:
Clarity in Brand Voice: Stand out in a crowded market.
Insight into Selling and Buying Styles: Understand how you sell and how people buy
Authentic Connections. Build genuine rapport quickly with your ideal audience and prospects.
Benefits of Membership:
Weekly 60-minute Coaching Calls with Nancy & Hersh
Monthly Know and Sell MasterMind with Nancy, Hersh, & Thought Leaders in Business
24/7 access to the Know and Sell Insiders Community
Insiders Video Library including Know and Sell Pointers Segments and the course, How Buyers Buy
Recordings of Member Coaching Calls
Two levels of membership
The ability to switch levels freely
As a Founding Member, you have access to:
Double Braining: An individual coaching hour with both Nancy and Hersh
Special Introductory Pricing
Stop by to Learn MORE!
Seaweed Joy
by Hunter Mestman
Life is like abstract art.
It keeps us guessing and needs lots of creativity.
Each moment is a wild brushstroke.
Some days, it’s a beautiful mess.
Other days, it’s just a mess.
Life is chaotic and colorful and sometimes makes no sense.
But that’s the fun part, right?
So, are we talking about life or abstract art?
You decide!
Social Media: Your Business’s Silent Salesperson