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- Private Practice Pointers. Number 26
Private Practice Pointers. Number 26
Magical Marketing. Write a Book. Who Can You Meet.
Nancy Zare, Ph.D.
October 22, 2024
Table of Contents
The Magical Marketing Starting Strategy
By Adam Bricker
As a marketing professional, I still contend that the toughest uphill battle business owners face is compiling their own marketing strategy. All major organizations hire professional help in this area… and private practices should as well.
But, we have to start somewhere and we need a few clients to get started, so here is a proven strategy to build a foundation. Write a testimonial. Yes, you write the most glorious, comprehensive testimonial about your practice, how you serve and the results you deliver.
Make it up, get creative and have a really great time writing down the exact experience your client is engaged in. Be a raving fan! If your creativity expands and you end up with two or three testimonials, even better. Now you have the content for your marketing message.
Step two is taking this content and reworking it into advertising, promotion, social media and any other form of marketing that your ideal client engages in whether it’s print, digital, video or signage.
Important Magical Ingredients: Benefits. Make sure the benefits of hiring your company are the focus of your message. The number one mistake entrepreneurs make in marketing their own business is making Features the focus. Do Not Make That Mistake. This is why you wrote the testimonial, to discover the Benefits received from the Features.
The Magical difference is Benefits answer the question: “What does it do for me?”
This is really, really easy… “What does it do for me?” If that question is not answered, your marketing is off the mark. It makes your life easier, it brings happiness, it saves you time, it makes you feel better, it improves your performance… these are benefits.
The saying goes, “Features Tell While Benefits Sell.” Life-enhancing benefits trigger emotions that elicit buying decisions from consumers. To go from prospect to client, customer, or patient, the person needs to take action. Marketing the benefits is the vehicle to create the needed stimulus.
Get people calling you because they want to receive the benefits you provide to your happiest clients; it’s a rewarding experience.
Adam Bricker is a Marketing Strategist and Television Producer.
He specializes in bringing innovative products and services to market.
While currently focused mainly on the pickleball industry, Bricker’s business foundation includes the automotive, medical, sports, and personal services industries.
by Orla Kelly
Writing a book is a powerful way to establish yourself as a thought leader and authority in your industry. Here’s why business leaders should give it serious consideration if they want to achieve the following:
1. Stand Out from Competitors
In a crowded market, differentiation is key. A book sets you apart from competitors who offer similar products or services. It highlights your unique perspective and knowledge, establishing you as the go-to expert.
Authoring a book solidifies your authority. It demonstrates deep insights and understanding of your industry. People tend to follow leaders who have documented their expertise in a book.
3. Boost Visibility and Credibility
A published book can significantly enhance your visibility, attracting media attention, speaking engagements, and guest blogging opportunities. The credibility gained from being an author is invaluable.
4. Build Trust with Your Audience
Readers engaging with your book learn about your story, values, and expertise, building a foundation of trust and rapport, making them more likely to seek your services.
5. Generate New Opportunities
Books open doors to unexpected business opportunities such as partnerships, collaborations, and consulting gigs. Your book acts as an extended business card.
6. Educate and Inspire
Sharing your knowledge and experiences educates and inspires readers. It positions you as a mentor and guide who can help others achieve their goals.
7. Create a Lasting Legacy
A book is a lasting legacy that can influence and inspire long after writing. It solidifies your contributions and preserves your insights for future generations.
8. Grow Personally and Professionally
Writing a book clarifies your thoughts, refines your ideas, and enhances your communication skills, deepening your understanding of your expertise.
9. Enhance Your Marketing
A book is a powerful marketing tool, providing content for social media posts and newsletters.
10. Reach a Wider Audience
Books have a global impact, allowing you to engage with a broader audience than other content forms, leading to international recognition.
Conclusion
Writing your authority-building book is more than just a personal achievement; it’s a strategic move to propel your business and career. Ready to take the next step in becoming a published author and industry authority?
Orla Kelly is an independent publisher at Orla Kelly Publishing. Established in 2014, she has published over 200 client books in 30 categories. She specializes in working with professionals who want to write and publish a book to grow their businesses.
Who Can You Meet?
by Nancy Zare, Ph.D.
You entered a crowded networking event.
It’s buzzing with people talking in small clusters.
Who can you meet?
Where do you start?
Everyone seems tied up.
After attending the workshop, Promote Yourself To Referral Detective, Deb Lockett reported:
“I went to business school and never learned the manners around networking. I would walk into those events and not know anybody or what to talk about. I'm so much more comfortable now. So glad to have more structure and to walk away with an Emily Post-like approach to networking protocols.”
Want these same results?
Promote Yourself to Referral Detective: Gather Networking Clues to Identify Your Ideal Clients, on October 29 and 30, 10:00 AM ET, with Ace Detectives, Andrew Winig, The Elevator Pitch Coach, and Nancy Zare, The Sales Whisperer.
Grab eyes and ears with your intro
Sift real clients from the crowd
Ask clever questions to sort leads
Catch signs of a good prospect fast
Book follow-up times with solid prospects
Alan Ray, a financial advisor, said:
“I thoroughly enjoyed and benefitted from working with you. I accomplished more than I’d hoped. You provided the elements leading to this big conceptual bang. Unearthing real connections.”
Save your seat so you can make the most from networking.
