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- Private Practice Ponters No. 10
Private Practice Ponters No. 10
Making connections
Nancy Zare, Ph.D.
June 12, 2024
Table of Contents
by Rushuana Beckles
Law firm owners find themselves in the extremes of either “Networking” or needing to be on “Social Media” 24/7.
Have you been feeling like you either have to constantly network or be on social media 24/7 to grow your business?
Yes? Just know that you’re not alone and it doesn’t have to be one or the other. You can do both along with other strategies.
➡️ First off it’s important for you to figure out what’s currently working/ not working in your business and what you actually want to do to grow your visibility.
Networking
Let’s be honest here: at times, speaking with others can be draining and time-consuming. Especially if you’re looking to get something or, should I say someone (aka a client) from these events. 👀
The thing about networking events is that EVERYONE IS LOOKING FOR CLIENTS.
Ask me how I know! Lol. 🤣
Pssst... it doesn’t need to take 50 coffee chats to build a relationship👀. Start being attuned to the people you’re meeting and the different types of relationships you can form with them.
Also, you can build relationships via your content, e.g., your blog post, workshops, etc.
Then there’s social media, where you’re getting stuck on how to get more likes/ followers and what trend to follow! 😱Oh, and then there’s the algorithm that’s driving you nuts.
Bright Futures shared that,”62% of people who experience mental health problems have been negatively impacted by social media usage”.
Not being on social media all the time is good for your mental health, and guess what? Your people are offline as well!
3 ways to grow your business without networking or using social media
♦️Be a podcast guest
♦️Sponsor a cause. You need to be strategic with this because you’ll need to make a monetary exchange or provide a complimentary service/ product, which will give you some exposure. This should be something that you really care about.
♦️Merch: using products to announce/ introduce what you do before you do 😉
➡️To recap, there are other ways to get clients besides choosing between networking or posting on social media.
Art Begs You to Notice It
by Neale Donald Walsch
Art begs you to notice it.
Why?
Because art is God's way of saying hello.
So pay attention to poetry.
Pay attention to music.
Pay attention to paintings and sculptures and photo exhibits and ballets and plays.
Don't let all this go unnoticed.
Your world is shouting out to you, revealing something intrinsically glorious about itself.
Listen carefully.
Love art, the way art loves Life.
Attitude in motion
by Hunter Mestman
Ever feel like your mind is a mix of chaotic colors? That’s what inspired “Bundle Fury.”
-The bright reds and blues show our daily highs and lows.
-The intricate patterns represent our complex thoughts.
-The green bursts are moments of clarity in the chaos.
Dealing with fury takes the right attitude and a healthy mindset. It’s about finding beauty and balance in the mess and turning intense emotions into positive actions. Sometimes, just looking at something beautiful and taking a simple breath can make all the difference.
PS: How do you manage your moments of fury?
Attitude in Motion by Hunter Mestman
You’ve made a connection, what’s next?
by Nancy Zare, Ph.D.
If you’ve crafted a good elevator speech, people will be intrigued and want to know more.
The best question they ask is: “How do you do that?”
This question gives you an opportunity to have an in-depth conversation when you can ask about their interest and explain what you do and how you do it.
Hence, your first “sale” starts with an appointment.
If it’s an in-person event, you can easily suggest a follow-up conversation by pulling out your smartphone and asking to find a mutually convenient day and time.
If it’s an online event, you may have to exchange text messages either through the chat function or another medium and ask to meet.
Whenever possible, schedule a follow-up time at the event. Otherwise, one or both of you may get derailed in other activities.
Is your introduction generating appointments?
Receive coaching and feedback from Andrew Winig and me at Confident Conversations: Turn Small Talk into Relationships, two one-hour sessions at 1:00 p.m. Eastern time on June 18 and 19.
As a participant, you’ll
Craft your elevator speech
Deliver it and get feedback
Develop opening questions
Network and find prospects
Schedule sales appointments
What differentiates Confident Conversations from other programs is the opportunity to practice your introduction and hear how it lands.
What I especially appreciate about Andy is his wealth of experience in crafting unforgettable and impactful elevator speeches.
My contribution is choosing the right words that connect quickly and authentically with your ideal audience.
Last call. Seats are filling up.
To your sales success,
Nancy Zare, Ph.D.
The Sales Whisperer and Author
Attorneys hire me to increase sales because they dislike exaggerated marketing claims, are sick and tired of inconsistent cash flow, and get ghosted. So I help them fill their calendar with quality, warm leads, enjoy a profitable business, and make an impact in their clients’ lives.
Bottom line: They turn 50% of their prospects into clients, guaranteed.
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