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This edition is packed with articles about up-leveling your private practice.

• Jason’s Email Turned a Prospect into a Client

• Match Your Message to Your Market

• Top AI Uses in Private Practice

• Hear Jeb Blount

To your business success!

Nancy Zare, Ph.D.
Publisher

Opportunity Knocked. She Answered.

Jason, a savvy business attorney, provides a valuable service to other lawyers.

He prospects by looking at state directories of law firms and selects those that fit his criteria. 

Once he identifies these practices, he sends an introductory email detailing his experience and the reason for his note. He follows up with a phone call and, where appropriate, a meeting or visit. 

He consulted me because he wanted to convert more prospects into clients.

He showed me his usual email message. It contained information about his education, experience, and the company’s mission.

Then he gave me the prospect’s website to view so that I could identify the prospect’s personality or buying style.

Gloria’s photo radiated energy. She is an ambitious attorney with an enviable record of achievements during and after law school. 

Instead of his usual email, I counseled Jason to send the following 3-sentence message:

Within 24 hours, Gloria responded, they set up an appointment, and later she became his client. 

The process of finding an eligible prospect occurred in record time.

What was the reason for his success?

Gloria’s personality takes risks and likes opportunities. By carefully communicating in her style, Jason captured her attention.

While this approach worked with Gloria, it’s not a one-size-fits-all solution. 

You must tailor the message to match your reader.

To your sales success,

Nancy Zare, Ph.D.
The Sales Whisperer and Author

P. S. Would you like to craft a compelling introduction? Check out“Match Your Message to Your Audience.”

Match Your Message to Your Audience

Are you uncomfortable promoting yourself?

Maybe it feels like you have to be braggy or pushy to sign up more clients - and that approach doesn't align with your values.

Or maybe you're wondering how to cram all your expertise into a 30-second statement that makes you the obvious choice.

The gap between understanding your value to potential clients and conveying it can feel insurmountable.

Yet without the right approach, you may find that you can’t articulate your message in a way that resonates with your potential clients and referral sources.

And it gets worse because if you think everyone buys the same way you do, half your potential clients are frustrated by your slow sales cycle while the other half feel like you're being too pushy.

Confident Conversations bridges this gap without compromising integrity. 

This program demystifies the sales process, focusing on understanding buyer behavior and aligning your message with what your market truly seeks while talking in a style that matches the buyer’s style.

Through interactive activities, real-life examples, and actionable strategies, in Confident Conversations, you'll embrace your unique selling style while matching the preferred buying style of your clients. 

You'll leave equipped with the confidence and tools to turn consultations into clients, ensuring your business thrives without ever feeling like you're 'selling'.

Join us for a transformative virtual workshop exploring the art of understanding buyer behavior and tailoring your message accordingly.

September 10 and 11. For more information and registration, click here.

Andrew Winig
The Elevator Pitch Coach

Unlocking Efficiency and Innovation: Top AI Uses in Professional Practice

As we pivot from considering the transformative potential of AI, it becomes imperative to explore specific ways in which this technology can be leveraged.

In the world of professional practice, where time is as valuable as expertise, AI presents a suite of opportunities to enhance efficiency, accuracy, and client satisfaction.

Here is a curated list of my favorite uses of AI, each chosen for its potential to significantly impact the day-to-day operations and long-term growth of professional practices:

• Content Creation: Use AI-driven tools to generate insightful articles, emails, letters, reports, and social media content, keeping your audience engaged and informed.

• Market Research: Leverage AI to analyze trends, competitor strategies, and client needs, ensuring your practice remains ahead of the curve.

• Personalized Recommendations: Offer bespoke advice and product recommendations to clients based on their history and preferences, thanks to AI’s analytical capabilities.

• Training and Onboarding: Streamline the induction process for new team members and clients with AI-created training materials and interactive learning modules.

• Data Analysis and Reporting: Employ AI for deep dives into data, providing actionable insights that drive decision-making and strategic planning.

• Business Planning: Craft comprehensive business plans and pitches with AI's help, drawing on vast data to make compelling cases for investment.

By integrating these AI applications into your professional practice, you are not merely adopting new technology; you are opening doors to unprecedented efficiency, depth of service, and growth opportunities.

The future of professional practice is here, and it is powered by AI.

Let us embrace this journey with open arms and minds, ready to transform our practices and the services we provide to our clients.

by Jeff Borschowa, Big Thinker

Opportunity to Hear Jeb Blount

Connect Esquire, co-founded by Kristen Jackwin, invites you to join its highly anticipated 4th Quarterly Growth Conference on April 25th and April 26th, 2024, in Fort Lauderdale, FL.

This conference promises to be an enriching experience where you get cutting-edge strategies and insights to drive your future business growth.

Jeb Blount, renowned author, and sales guru, is the guest speaker

Here are the key details of the conference:

• April 25: Welcome Dinner at American Social, Las Olas: 6:30pm - 10pm EDT.

• April 26: 4th Quarterly Growth Conference at the Riverside Hotel with guest Speaker, Jeb Blount: 9am - 5pm, EDT.

Seize this opportunity to uplevel your practice. What to do:

1. RSVP TO LEARN FROM JEB BLOUNT!

2. Attend the conference and learn from the best.

3. Implement what you learn into your business.

BIG PROMISE. If after 30 days, you haven’t seen at least a 5X ROI from the conference cost, they will refund your money, guaranteed!

Regards,

Kristen R. Jackwin

Connect Esquire is dedicated to helping lawyers find a better way…a better way in life and in business. We are a combination of mentorship and networking, allowing our members to grow personally and professionally. Our members’ success is our success.