Book Review:

The Entrepreneur Roller Coaster by Darren Hardy

“This idea of running your own business? Of controlling your own future and not being constrained by minimum wages and pointless rules? My inner rebel jumped out of line. It was like someone had just turned on the world’s brightest light bulb. I was in!”

Has the spirit of private enterprise grabbed you?

Darren Hardy, the author of The Compound Effect, and editor of Success Magazine, details what you can expect as a business owner in his latest book, The Entrepreneur Roller Coaster.

As you can tell from its title, expect highs and lows, uphill climbs, and downhill plunges.

A glance at the Table of Contents gives clues about the upcoming adventure: what it takes to survive and thrive in business.

• The Height Requirement (your WHY)

• Secure Your Shoulder Harness (emotional upheavals)

• Fuel for the Motor (sales essentials)

• Filling Your Empty Seats (staffing issues)

• Riding in the Front Seat (leadership)

• Picking Up Speed (lifestyle balance)

• Hands in the Air (fear)

• Smile for the Camera (enjoy the ride)

It’s about building character — YOURS!

Hardy provides Action Plans at the end of each chapter. If you complete the worksheets as suggested, your entrepreneurial ride will have fewer dips and curves. It will be more lucrative and fulfilling.

He concludes by writing: “ Knowledge is not power. It’s potential power.”

His final message: “Now is the time to decide. Are you just a dreamer or a doer?”

Synesthesia's Kiss

30x30 inch

This piece resonates with the allure of colorful melodies, drawing you in like a beguiling kiss, a tangible echo of color's silent symphony.

I’m Hunter Mestman, the artist behind Generation Drop. I thrive on creativity, transforming vibrant emotions and thoughts onto aluminum canvases. The real reward for me? The smiles and joy each artwork brings to those who experience it. Join me and let’s spread positivity through every colorful piece!

Why Every Lawyer Should Slide into Social Media

The Unseen Benefits of DMs for Client Acquisition

by Marc Apple, Founder of Forward Push

While you may not be thrilled with everyone who slides into your DMs…occasionally, you might be pleasantly surprised (and richly rewarded).

That’s often the case for lawyers on social media, especially on platforms like Facebook and Instagram.

“But Marc, no one ever likes or comments on any law firm posts I see on those platforms.”

Without those thumbs up or hearts or whatevers, you might think spending billable hours on social media is a waste of time…or, if you hire it out…a waste of valuable marketing dollars.

I understand the pushback.

A lot of legal issues aren’t the sort of thing you want to inadvertently announce to your boss, your college roommate, your kid’s babysitter, or Aunt Thelma via a casual social signal.

People feel a lot more comfortable taking advantage of the DM aspect of social media platforms – especially when you’re an attorney who deals with sensitive or best-kept private issues.

Because we manage the social media feeds of several attorneys and their law firms, we know just how often highly qualified prospects slide into a law firm’s private DMs as a result of social media content.

Not on social media? You could be missing out on a lot of lead-generation opportunities.

Even without the upfront dopamine hit of lots of clicks and likes it’s still working…and the reality is, those are all vanity metrics anyway.

The only clicks that matter? The ones that result in actual cases.

Lawyers need to be on social media, and they need to consistently post engaging, scroll stopping content so potential clients feel confident reaching out.

by Marc Apple, Forward Push

Ashley’s Story

Ashley is a family law attorney in solo practice, specializing in taxation and estate planning.

She met Robert through his business lawyer. He was an ideal client for her because his wife had filed for divorce and he had a complex and precarious financial situation. 

Ashley let him know what she could do for him at his initial free consultation. She would be supportive, hold his hand, explain every step of the legal process, keep him well-informed, and work to protect his assets.

She had given the same message to dozens of prospects in similar situations.

Robert did not hire her, which surprised Ashley. 

She sought answers. I opened her mind to the power of words—Words that Sell with Style. 

Robert was the prototype of an empire builder. Highly competitive, he wanted to amass wealth, bask in public recognition, wield power, and come out as Number One.

Hand-holding was for sissies.

Unintentionally, Ashley’s language had repelled him.

She discovered how to identify prospects like Robert going forward.

More importantly, she learned how to shift her communication to match his style.

Strengthened with this understanding, the next time Ashley consulted with someone like Robert, she articulated what she could do by saying: “We can win. You can come out on top. I can safeguard your financial position.”

She was hired on the spot.

If you’ve ever wondered why a client didn’t hire you, the answer may be because your styles were mismatched. You lacked AlikeAbility(SM).

What is AlikeAbility(™). It’s a skill that raises the perception, feelings, or thoughts within the other person that “You get me. We’re alike!”

How could this benefit you? When people feel or think that you’re like them, they relax. They feel comfortable with you, allowing trust to build rapidly.

Simultaneously, Alikeability reduces sales resistance.

People love to buy and they hate to be sold.

When trust is high and sales resistance is low, it opens the doors to doing business together.

Does Ashley use the same words with every potential client? No.

She adjusts what she says to suit her prospects. Most of her clientele respond best to her message of caring and support. Others thrive on hearing competitive language.

Today she chooses her communication to match the prospect. Her practice is thriving.

To your sales success,
Nancy Zare, Ph.D.
The Sales Whisperer and Author 

I make sales conversations simple and profitable.